I recently gained access to shoppable tags on my blog’s Instagram account, and it’s been a game changer. Since I’ve started using the shopping-tag feature on my Instagram, I’ve had a TON of you reach out about how you can add it to your own accounts. So today, I’m walking you through how to add shoppable tags on Instagram posts.
The process of adding shoppable tags on Instagram posts is long and tedious at first, so bear with me as you read through these instructions. It’s a multi-step process that’s going to require some patience, so grab a green tea or a large glass of wine (whatever tickles your fancy), and let’s do this.
HOW TO ADD SHOPPABLE TAGS ON INSTAGRAM STEP #1: You must have shopping enabled on your Facebook account.
First, your blog page on Facebook needs to have shopping enabled. It also has to be associated with an Instagram account that’s been set up as a business, but I’ll circle back to that later.
To enable shopping on your blog’s Facebook page, go to “Settings,” “Edit Page,” and select the shopping template.
HOW TO ADD SHOPPABLE TAGS ON INSTAGRAM STEP #2: Add your blog’s Facebook page to Facebook Business Manager.
Next, set up your blog’s Facebook page in Facebook Business Manager. When you complete this step, you will no longer be able to access your blog’s Facebook page through your personal account. You will have to go to business.facebook.com to add images, videos, and generic posts to your blog’s Facebook page.
To add your blog’s Facebook page to Facebook Business Manager, click here. You’ll need to create an account and select your blog’s Facebook page when prompted. Read step by step instructions on how to set up your Facebook page in Business Manager here.
HOW TO ADD SHOPPABLE TAGS ON INSTAGRAM STEP #3: Link your Instagram account in Business Manager.
Now, make sure your blog’s Instagram account is first, set up as a business, and second, linked to your Facebook page through Business Manager. If you’re not sure if your Instagram account is set up as a business, go to your settings in the app on your mobile device. Make sure you have your account set up as a business rather than a personal account.
Next, go to your blog’s Facebook page in Business Manager. Click “Settings” then “Instagram”, and follow the prompts.
Once your Instagram account is linked up correctly through Business Manager, it will look something like this:
HOW TO ADD SHOPPABLE TAGS ON INSTAGRAM STEP #4: Upload a catalog.
Here’s the fun part i.e. the tedious part. Uploading a catalog is a multi-step process, so take this part slow and very read carefully.
All of my shoppable Instagram posts are tagged through a catalog, which I update on a weekly basis. To add the shopping feature to your Instagram account, you’ll need to do the same. First, click on “Catalogs” in Facebook Business Manager and create a catalog. Use the e-commerce option, and select your blog page when the setup asks if the catalog belongs to a business.
Once you’ve created your catalog, go to the Catalog Manager and click on your new catalog. To get to the Catalog Manager, take the same steps as above (click “All Tools” then “Catalogs”).
Click on “Data Sources” then “Add Data Source”. The image below shows what my Data Sources page looks like from my Business Manager. I have a bunch of catalogs uploaded, which you can see in the far-left column. You won’t have any (yet) since you haven’t uploaded any catalogs.
Once you click “Add Data Source,” a page that looks like this will pop up:
The first thing you need to do is download the .CSV template at the top. Get comfortable with this template, because you’re going to be spending a lot of time on it. Once you download the template, an Excel document will open with three rows full of information, including references to which columns are required, product details (item name, price, brand, link, etc.), and an example.
This spreadsheet is where you will manually input every single product you want to tag in Instagram. Pay attention to which columns are required (notated in the first row), because Facebook will reject any product without the required information column filled out. Here is what one my catalogs looks like in Excel:
Pour a glass of wine, put on your ugliest pair of sweatpants, and get ready, because I’m not going to lie, it’s a lot of work. However, knowing your followers don’t have to leave Instagram to do their shopping will be 100% worth the arthritis in your wrists (IMO).
Click here to read step-by-step instructions on how to select the correct product image links for your Facebook catalog.
Once you’ve filled out your spreadsheet, save it as a .CSV document. Then, click “Upload Once” and drag the .CSV file over to the section that says “Upload a Data Feed File”. Then, click “Start Upload”.
Your catalog will start uploading. Once it says “Done” click “View Feeds”. You’ll be brought back to the main Data Sources page, which will now have the title of your .CSV catalog over on the left side. You can also see if all of your products were uploaded correctly under the “Status” column.
If any of your products were rejected, it might be because you forgot a required field or an image you linked is too small. Click on the title of the .CSV document on the left to see why a product was rejected. Once you start uploading catalogs regularly, products that have been previously uploaded will always be rejected. They’ll still be in your catalog, but Facebook rejects them so there aren’t duplicates.
HOW TO ADD SHOPPABLE TAGS ON INSTAGRAM STEP #5: Wait for Instagram to release the shoppable tags feature to your account.
Since the shop-tag feature is still in beta, it took almost a month after I uploaded my first catalog for the feature to become available to me in Instagram. When it does become available to you in Instagram, this is what you’ll see when you post a new picture:
And when you share an image that has shoppable tags, your followers will see this:
Once you go through the process once, it becomes much easier. It’s like riding a bike. All of the set up is a massive pain, and getting that first catalog uploaded is a monster, but it’s totally worth it in the end for your followers and audience.
I have no doubt there will be questions about this post, so don’t hesitate to leave a comment below or send me a DM on Instagram. I’ll be able to make the post more thorough and accurate based on your questions.
Want to read more posts about running a successful blog? Check out this post about how to get accepted to rewardStyle and this post about how to start a successful fashion blog.
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