How to Add Shoppable Tags on Instagram for Bloggers

I recently gained access to shoppable tags on my blog’s Instagram account, and it’s been a game changer. Since I’ve started using the shopping-tag feature on my Instagram, I’ve had a TON of you reach out about how you can add it to your own accounts. So today, I’m walking you through how to add shoppable tags on Instagram posts.

The process of adding shoppable tags on Instagram posts is long and tedious at first, so bear with me as you read through these instructions. It’s a multi-step process that’s going to require some patience, so grab a green tea or a large glass of wine (whatever tickles your fancy), and let’s do this.

Instagram's shoppable posts feature is a game changer for shops and bloggers alike. Here's a step by step outline of how to add shoppable tags on Instagram. Shop on Instagram. Tag products on Instagram. Shop posts. Shop tags.

HOW TO ADD SHOPPABLE TAGS ON INSTAGRAM STEP #1: You must have shopping enabled on your Facebook account.

First, your blog page on Facebook needs to have shopping enabled. It also has to be associated with an Instagram account that’s been set up as a business, but I’ll circle back to that later.

To enable shopping on your blog’s Facebook page, go to “Settings,” “Edit Page,” and select the shopping template.

Instagram's shoppable posts feature is a game changer for shops and bloggers alike. Here's a step by step outline of how to add shoppable tags on Instagram. Shop on Instagram. Tag products on Instagram. Shop posts. Shop tags.

HOW TO ADD SHOPPABLE TAGS ON INSTAGRAM STEP #2: Add your blog’s Facebook page to Facebook Business Manager.

Next, set up your blog’s Facebook page in Facebook Business Manager. When you complete this step, you will no longer be able to access your blog’s Facebook page through your personal account. You will have to go to business.facebook.com to add images, videos, and generic posts to your blog’s Facebook page.

To add your blog’s Facebook page to Facebook Business Manager, click here. You’ll need to create an account and select your blog’s Facebook page when prompted. Read step by step instructions on how to set up your Facebook page in Business Manager here.

HOW TO ADD SHOPPABLE TAGS ON INSTAGRAM STEP #3: Link your Instagram account in Business Manager.

Now, make sure your blog’s Instagram account is first, set up as a business, and second, linked to your Facebook page through Business Manager. If you’re not sure if your Instagram account is set up as a business, go to your settings in the app on your mobile device. Make sure you have your account set up as a business rather than a personal account.

Next, go to your blog’s Facebook page in Business Manager. Click “Settings” then “Instagram”, and follow the prompts.

Instagram's shoppable posts feature is a game changer for shops and bloggers alike. Here's a step by step outline of how to add shoppable tags on Instagram. Shop on Instagram. Tag products on Instagram. Shop posts. Shop tags.

Once your Instagram account is linked up correctly through Business Manager, it will look something like this:

Instagram's shoppable posts feature is a game changer for shops and bloggers alike. Here's a step by step outline of how to add shoppable tags on Instagram. Shop on Instagram. Tag products on Instagram. Shop posts. Shop tags.

HOW TO ADD SHOPPABLE TAGS ON INSTAGRAM STEP #4: Upload a catalog.

Here’s the fun part i.e. the tedious part. Uploading a catalog is a multi-step process, so take this part slow and very read carefully.

All of my shoppable Instagram posts are tagged through a catalog, which I update on a weekly basis. To add the shopping feature to your Instagram account, you’ll need to do the same. First, click on “Catalogs” in Facebook Business Manager and create a catalog. Use the e-commerce option, and select your blog page when the setup asks if the catalog belongs to a business.

Instagram's shoppable posts feature is a game changer for shops and bloggers alike. Here's a step by step outline of how to add shoppable tags on Instagram. Shop on Instagram. Tag products on Instagram. Shop posts. Shop tags.

Once you’ve created your catalog, go to the Catalog Manager and click on your new catalog. To get to the Catalog Manager, take the same steps as above (click “All Tools” then “Catalogs”).

Instagram's shoppable posts feature is a game changer for shops and bloggers alike. Here's a step by step outline of how to add shoppable tags on Instagram. Shop on Instagram. Tag products on Instagram. Shop posts. Shop tags.

Click on “Data Sources” then “Add Data Source”. The image below shows what my Data Sources page looks like from my Business Manager. I have a bunch of catalogs uploaded, which you can see in the far-left column. You won’t have any (yet) since you haven’t uploaded any catalogs.

Instagram's shoppable posts feature is a game changer for shops and bloggers alike. Here's a step by step outline of how to add shoppable tags on Instagram. Shop on Instagram. Tag products on Instagram. Shop posts. Shop tags.

Once you click “Add Data Source,” a page that looks like this will pop up:

Instagram's shoppable posts feature is a game changer for shops and bloggers alike. Here's a step by step outline of how to add shoppable tags on Instagram. Shop on Instagram. Tag products on Instagram. Shop posts. Shop tags.

The first thing you need to do is download the .CSV template at the top. Get comfortable with this template, because you’re going to be spending a lot of time on it. Once you download the template, an Excel document will open with three rows full of information, including references to which columns are required, product details (item name, price, brand, link, etc.), and an example.

This spreadsheet is where you will manually input every single product you want to tag in Instagram. Pay attention to which columns are required (notated in the first row), because Facebook will reject any product without the required information column filled out. Here is what one my catalogs looks like in Excel:

Instagram's shoppable posts feature is a game changer for shops and bloggers alike. Here's a step by step outline of how to add shoppable tags on Instagram. Shop on Instagram. Tag products on Instagram. Shop posts. Shop tags.

Pour a glass of wine, put on your ugliest pair of sweatpants, and get ready, because I’m not going to lie, it’s a lot of work. However, knowing your followers don’t have to leave Instagram to do their shopping will be 100% worth the arthritis in your wrists (IMO).

Click here to read step-by-step instructions on how to select the correct product image links for your Facebook catalog.

Once you’ve filled out your spreadsheet, save it as a .CSV document. Then, click “Upload Once” and drag the .CSV file over to the section that says “Upload a Data Feed File”. Then, click “Start Upload”.

Your catalog will start uploading. Once it says “Done” click “View Feeds”. You’ll be brought back to the main Data Sources page, which will now have the title of your .CSV catalog over on the left side. You can also see if all of your products were uploaded correctly under the “Status” column.

Instagram's shoppable posts feature is a game changer for shops and bloggers alike. Here's a step by step outline of how to add shoppable tags on Instagram. Shop on Instagram. Tag products on Instagram. Shop posts. Shop tags.

If any of your products were rejected, it might be because you forgot a required field or an image you linked is too small. Click on the title of the .CSV document on the left to see why a product was rejected. Once you start uploading catalogs regularly, products that have been previously uploaded will always be rejected. They’ll still be in your catalog, but Facebook rejects them so there aren’t duplicates.

HOW TO ADD SHOPPABLE TAGS ON INSTAGRAM STEP #5: Wait for Instagram to release the shoppable tags feature to your account.

Since the shop-tag feature is still in beta, it took almost a month after I uploaded my first catalog for the feature to become available to me in Instagram. When it does become available to you in Instagram, this is what you’ll see when you post a new picture:

Instagram's shoppable posts feature is a game changer for shops and bloggers alike. Here's a step by step outline of how to add shoppable tags on Instagram. Shop on Instagram. Tag products on Instagram. Shop posts. Shop tags.

Instagram's shoppable posts feature is a game changer for shops and bloggers alike. Here's a step by step outline of how to add shoppable tags on Instagram. Shop on Instagram. Tag products on Instagram. Shop posts. Shop tags.

Instagram's shoppable posts feature is a game changer for shops and bloggers alike. Here's a step by step outline of how to add shoppable tags on Instagram. Shop on Instagram. Tag products on Instagram. Shop posts. Shop tags.

And when you share an image that has shoppable tags, your followers will see this:

Instagram's shoppable posts feature is a game changer for shops and bloggers alike. Here's a step by step outline of how to add shoppable tags on Instagram. Shop on Instagram. Tag products on Instagram. Shop posts. Shop tags.

Once you go through the process once, it becomes much easier. It’s like riding a bike. All of the set up is a massive pain, and getting that first catalog uploaded is a monster, but it’s totally worth it in the end for your followers and audience.

I have no doubt there will be questions about this post, so don’t hesitate to leave a comment below or send me a DM on Instagram. I’ll be able to make the post more thorough and accurate based on your questions.

Want to read more posts about running a successful blog? Check out this post about how to get accepted to rewardStyle and this post about how to start a successful fashion blog.

SAVE THIS POST FOR LATER:
Instagram's shoppable posts feature is a game changer for shops and bloggers alike. Here's a step by step outline of how to add shoppable tags on Instagram. Shop on Instagram. Tag products on Instagram. Shop posts. Shop tags.

XO,
Cameron

14 Comments

  1. March 26, 2018 / 9:22 pm

    Hi Cameron,
    I’m so grateful I found your blog. Been in it all day long. Learning new stuff. Thank you so much! By the way, I have a question. When adding shoppable tags on Instagram post, do you get a commission on every sale? Do you get any kind of compensation?

    I’m still learning but so grateful that your blogs helping me.
    Xo,
    Ester

    • Cameron Proffitt
      March 27, 2018 / 8:36 am

      Hi Ester! Your comment just made my day, thank you! When I link a product through a shoppable tag on Instagram, I use a rewardStyle link, which is an affiliate I earn a commission through. You could also use a Shopstyle link (or any affiliate link for that matter). I hope that helps! XO

  2. April 4, 2018 / 8:25 pm

    So everytime you post a new outfit you have to update the catalog?

    • Cameron Proffitt
      April 5, 2018 / 8:36 am

      Correct! For your reference, it takes me less than an hour a week to upload my new outfits into a catalog. And if I have a one-off item I need to upload to a catalog, it takes like three minutes to do. Once you get the hang of it, it’s a breeze.

  3. April 4, 2018 / 8:54 pm

    Just gave you legit 45 minutes of view for this one page. Take that, Google Analytics.

    Thanks again boo. You da best.

    Amanda

    • Cameron Proffitt
      April 5, 2018 / 8:34 am

      LOL! I appreciate ya! <3

  4. April 4, 2018 / 10:51 pm

    in the spreadsheet I downloaded, the final column asks for an image URl. What do I add here? do I screen shot the product gallery image and save it to a flicker account to get a URL, or does a reward style product link create an image?

    I so much appreciate your post. It’s an amazing resource.

    • Cameron Proffitt
      April 5, 2018 / 8:34 am

      Hi Cristina! I just responded to you in the Facebook group, but I’ll write it here too in case someone else has this question. When you go to a product page on a retailer site, right-click on the image you want to use in your catalog and click “copy image address”. That will give you a direct link to that image. Sometimes, retailers disable right-click on their product photos, so what I do in that instance is use Google image. Type in the name the retailer has given the product in Google image. You should be able to locate the item and right-click from there. I hope this helps!

  5. Christine
    April 5, 2018 / 7:31 pm

    This is so helpful!!! Thank you so much for posting this! I had seen this posted on a bloggers page that I follow and had to read the post!

  6. April 5, 2018 / 9:43 pm

    This has been such an amazing post! I’ve been on it all day!

    I had a question though. When you go to upload your catalog, how long does that normally take? I’ve done everything and have pressed upload and it just sits there and doesn’t do anything. It’s very odd and I don’t know if I’m just not being patient enough or what?

    Thank you for your help!

  7. April 5, 2018 / 11:13 pm

    Thank you so much for taking the time to create and share this!

  8. April 9, 2018 / 3:00 am

    Dear Camaron

    Thank you for such useful information with print screens (!) this is very important part.
    Probably you will wonder about my question 
    Is this option available for accounts with more than 10K followers?

    In Europe we`ve got this feature 26th of March stetted. So it is pretty unknown.

    I have small shop for prom dresses in the middle of nowhere)) Russia Siberia but my business is registered in Germany.
    Some accounts with the owners in EU have already started using shopping tags even in Russia (this country is not approved official for tags yet). But they all have up to 10K followers.

    Thank you
    From Russia with love 😉
    Irina

  9. toby knopfler
    April 12, 2018 / 11:34 am

    Thank you so much for this info

    I uploaded the data but something is wrong with the google_product_category can you explain to me what i have to write there?

    • Cameron Proffitt
      April 12, 2018 / 1:27 pm

      The catalog should still be OK even if there is a warning on the google_product_category. Is it showing that all of your products were uploaded? Even if there is a warning?

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